Ellis Patents has appointed Georgette Donoghue as marketing manager – a move the North Yorkshire cable cleat manufacturer says is aimed at enhancing communications and facilitating growth across UK and export markets.

The company recognises the importance of effective marketing and communication in today’s global marketplace, particularly for safety-critical products such as cable cleats. Ellis aims to provide a more cohesive and efficient approach to promoting its products across its network of local distributors in over 50 different countries. This will not only benefit the company by enhancing its market position but also enable its distributors to better sell cable cleats to their customers.

Danny Macfarlane, managing director of Ellis Patents, said: “We’ve achieved a great deal of success in recent years thanks to our joined-up, global approach to sales. The recruitment of a marketing manager will ensure that the Ellis brand is effectively communicated to our rapidly growing global audience.”

Scarborough-based, Georgette Donoghue brings a wealth of senior marketing experience from multiple sectors, including Yorkshire Coast BID as project and marketing coordinator, Stephen Joseph Theatre as marketing and sales director, and Westlers (Malton Foods) as brand manager. Georgette will be instrumental in developing a strong marketing strategy at Ellis to support the further growth and success of the business.

Commenting on her new role, Georgette said “It’s inspiring to see a brand leader like Ellis that prioritises innovation, ethical practices and social responsibility in all aspects of its operations. I am looking forward to embracing those values and contributing to its continued growth in the field of cable cleats and cable management solutions on a global scale”.